![]() as a source of knowledge and inspiration, it was important that Korean games developed their own unique set of characteristics that would stand out in the global market. While the early game developers in Korea looked to games produced in Japan and the U.S. Main source: Korea is, and Will Continue to be, a Force in the Gaming Industry, KOREA Webzine, July 2018 ![]() Game developers in Korea are quick to adapt to the latest trends, be they social network games, educational games or open platform games – which leaves fans around the world waiting eagerly to see what they will come up with next. The strategy was successful: within six months it had sold over 40 million copies, with half its total revenue coming from the North American market.Īt prominent international gaming tradeshows such as Gamescom, Korean games are often among the most highly anticipated for their dynamism and creativity. Many video games are targeted at non-Korean audiences in the initial production stages, for example PlayerUnknown’s Battlegrounds ( PUBG, 2017) was created with the North American market in mind. Export figures have been consistently high and sometimes record-breaking, such as when the game CrossFire reached over 3 million simultaneous users in China in 2011. These cultural factors put Korea in a strong position to target the global gaming market. The popularity of these rooms represents mainstream acceptance and even celebration of gaming culture which has provided a huge boost to the industry. Domestically video games play an active and visible part in everyday life, demonstrated by the proliferation of ‘PC rooms’ where individual or groups of gamers can spend hours enjoying impressive internet speeds at an affordable price. In what is often termed the ‘K-Game Wave’, Korea quickly gained a reputation as the world’s leading nation in internet-connected, PC-based video games – a reputation that remains strong today. However, due to the rapid spread of high-speed internet, as well as efforts to overcome the Asian financial crisis after 1997, it didn’t take long for the Korean video game industry to gain a foothold in the global gaming market. The relatively late introduction of PCs to the mass market in Korea meant that the first Korean video game was only launched in 1987 – the first-person shooter (FPS) game Fox Ranger.
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